Setting yourself up for a successful January

5 Items to Review on Your Website as Part of an Annual Website Audit

Ah, December… the time when we reflect on the year that’s passed and prepare for the one ahead. As business owners, ensuring our digital presence is in top shape before the new year rolls in is crucial. That’s why we’ve compiled a simple website audit checklist to help you set up your company for a successful January. By ensuring that your website’s copy, images, contact information, and more are up to date, you’ll be ready to welcome the new year by putting your best foot forward online.

1. Review and Refresh Your Copy

Words have power, and so does your website’s copy. Take some time to review and refresh the content on your site. Are your brand message and value proposition clear? Is the language engaging and compelling? Ensure your copy accurately reflects your business and resonates with your target audience. Update any outdated information on your website, such as old product descriptions or long-lost services, to keep everything current.

2. Give Your Images Some TLC

A picture is worth a thousand words, and in the digital realm, it’s no different. Images are vital in capturing your visitors’ attention and conveying your brand’s story. Check your website’s images to ensure they are high-quality, relevant, and impactful. Replace outdated images that no longer align with your brand identity or business goals. Don’t forget to optimize your images for web performance by compressing them and adding alt tags for SEO purposes.

3.Verify Contact Information Accuracy

Nothing is more frustrating for visitors than outdated contact information. Look closely at your website’s contact details, including your email addresses, phone numbers, and physical address. Ensure they are correct and up to date. Test your contact forms to confirm they are submitting inquiries to the right contacts within your organization. This simple step will ensure that potential customers can reach you effortlessly, setting the stage for a successful January.

4. Check and Update Social Media Links

In today’s digital landscape, social media connects businesses with their target audience. Review your website’s social media buttons and links to ensure they direct visitors to your current social media profiles. If you’ve recently changed your social media handles or added new platforms to your strategy, update those links, too. A seamless integration between your website and social media presence boosts your online credibility and engagement.

PS: This is an excellent time of year to update your social media profile photos and cover images to be fresh and consistent with your brand.

5. Perform a Technical Checkup

A website audit wouldn’t be complete without assessing the technical aspects. Check for broken links, both internal and external, and fix or remove them promptly. Run a speed test to ensure your website loads quickly and smoothly across different devices. Mobile responsiveness is non-negotiable in today’s mobile-first world, so make sure your site looks and functions flawlessly on smartphones and tablets. If you’re unsure how to perform a complete technical checkup, contact us. We have an excellent tool we utilize to crawl the site to analyze the technical health and provide recommendations.

Reviewing and refreshing your copy, updating images, verifying contact information, checking social media links, and performing a technical checkup will ensure your website is visitor-friendly, up-to-date, and ready to convert leads into customers. Embrace the new year confidently, knowing your online presence is primed for success!

Remember, TBG Digital Marketing is always here to support you on your digital marketing journey. Let’s make 2024 your best year yet!

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