The main thing that sets us apart from the competition is our boutique approach to serving customers. Everyone’s business is different, and we understand that. We take the time up front to understand your business goals, both on and offline. Every project we undertake starts with a thorough analysis to learn about your company. Overtime, our consultants/project managers become experts on your business and obtain the same level of product and service knowledge as your in-house staff. This willingness to go above and beyond to become part of your team results in first-class solutions and customized support plans that best suit your needs, and your budget.
The TBG Difference
Hear What Our Customers Are Saying
I’d like to thank The Bonanno Group Digital Marketing for successfully bringing our goals to life over the past few months. Gene and Jessica were pleasant to work with, and took the time to understand our business and what we were trying to achieve with our new website. They introduced proven methods and explained the hows and whys of what we need to do to help make our company more visible. We wanted an attractive new website, but more importantly, we wanted to drive in new business. TBGDM delivered. From the first day we launched the new website, we’re already seeing results and new prospects. Gorman Enterprises would recommend The Bonanno Group to anyone looking to improve their business’s visibility, and we look forward to our continued work with them.
Bill Gorman, Jr.,Emergency Vehicles Sales Manager at Gorman Enterprises
TBG has done wonders for our presence on the internet. We used to have a one-page website with nothing on it and it generated very few leads for us. Now we have a fully responsive website with our products and services clearly listed and well-written content throughout. This has helped us show up high for a lot of our industry keywords in Google, including ranking higher than some of the manufacturers we represent! TBG knows what they’re doing when it comes to the internet and they continue to support and educate us on best practices and strategies for the web and beyond.
Jeff Mazza,Owner of Bulldog Fire Apparatus
We chose to work with The Bonanno Group, Inc. for our website redesign project because they are a great local resource. We are always seeking to support other small businesses in the Youngstown area and the fact that they are family-owned and operated made them an ideal partner. We worked with them to redesign our site to make it responsive and more user-friendly, and they provided thoughtful education and training to help us maintain it. Most importantly, we invested in professionally written copy focused on the keywords/phrases we wanted to be found for. That has made a huge impact on helping us generate new leads, which is great for business!
Claudia Kovach,Vice President of City Machine Technologies, Inc.
After developing a complete redesign of our website, TBG has continued to help us keep our web presence fresh, our blog updated, and our social platforms active. Through a monthly support plan, we are constantly calling upon their expertise in internet marketing strategies and how to best rank in Google for our focus keywords. They are open to discussing new ideas for our different online platforms and can deliver on anything we throw their way. From helping us launch a new dealer portal to establishing new ways to track internet leads, TBG has truly been our one-stop-shop for all our internet and marketing needs.
John Kehoe,President of Osage Industries
We have been a TBG customer for many years, and have completed more than one site design project with them. When we recently chose to redo our site to provide visitors with a responsive experience, we looked to TBG for guidance. They worked closely with us to accommodate our budget, breaking the project down into an extended timeline for delivery. This allowed us ample time to focus on pulling together content items, and better managed our expectations for how much the cost would be each month. The result is a professional, responsive website more representative of our dealership. Through their education/training, it is also easy to update and maintain.
J. LeRoy Wallace,President of Keystone Emergency Vehicles
After wrapping up a revamp of our website, we saw the need to continue working with TBG on a support plan in order to keep up with all of the necessary marketing efforts. This decision has paid off immensely. Conducting a monthly review call, TBG helps us focus on what our immediate priorities are as well as our long-term goals to strive toward. We are kept up-to-date on the health of our internet presence through analytics and internet lead reporting. It is not unusual for TBG to assist us with keyword-driven blog posts, extensive website updates, or e-newsletter blasts on a monthly basis. They have also facilitated in developing unique applications, such as our In-Production page, which provides a brief update with photos of each of our trucks in production with the manufacturer. With their extensive knowledge of internet marketing and the emergency vehicle industry, the relationship is a perfect fit for our needs.
Cindy Morgan,Vice President of Equipment and Rescue Sales for Ten-8 Fire Equipment
Over the last few years, we have been working with TBG to expand and enhance our brand identity. While it started with just a website, they are now managing our online presence and helping us set the direction for offline marketing initiatives as well. We trust their advice and view them as consultants, helping us to strategically grow our business. Like Braun, they are a family-owned and operated company, and we appreciate their personal commitment to delivering quality solutions and services. Working with TBG has educated us on the important things to have a successful Internet marketing strategy, and how critical it is to work with a company that stays on top of the latest trends and continually checks in with us to ensure we are making the most of our precious marketing dollars.
Chad Brown,Vice President of Sales & Marketing for Braun Industries
When we made the decision to launch a new website, having an experienced group like TBG that has worked with a variety of manufacturers and dealers in the emergency vehicle industry, was critically important . TBG designed our website incorporating a responsive design so that the site works favorably on a variety of devices including personal computers, tablets or smartphones. Special modules were created allowing us to easily post new deliveries and keep all of our product information up to date. They created a new dealer portal which had been long overdue which has greatly improved our capacity to communicate with our dealers. Thanks to their industry experience, direction and support, our friends and partners at TBG have given us a great tool and we’ve significantly improve our web presence and industry perception.
Richard Hamilton,Standards and Compliance, Website, Sales / Engineering Support for Medix Specialty Vehicles
Check out our list of available services below!
Inbound marketing works by using techniques that allow potential customers to come to you instead of spending lots of time and money just to get them to notice you exist. Some of these methods include making your business easy to find on the internet, offering relevant and interesting content through blogs and podcasts, and by engaging customers in discussions through social media.
“Content is king” is a phrase you will hear spoken often by our staff. As the Internet has evolved, it has become the key competitive differentiator in online success. Businesses who invest in developing and deploying quality content marketing on a routine basis are far more successful that those who do not.
We start our assessment with a kick-off call to gather all the important information about how you currently do business and market yourself. It’s important to take the time to review your short and long term goals while also analyzing your current marketing efforts, including your website’s usability, structure and message.
Social media channels are a prime way to share and connect with your current customers on an ongoing basis. This engagement leads to more traffic on your site and more recognition of your brand as an industry leader. If you don’t have the knowledge and/or time to manage and grow your social media presence in-house, we can help.