Step 1: Strategy
If you have a current site, we take a look at your current metrics to get a baseline of where you are today. This includes things like how many visitors you get per month, how many total pages do you have indexed with Google, and who is the “competitor to beat”?
Step 2: Plan
After we review where you are at and where you’d like to go, we can start planning how we will accomplish those goals. We will ask you questions like “What impression do you want to give your target audience?” as well as advising you on the new menu structure for your website.
Step 3: Design
After strategizing and planning together, we can move onto the design phase. Our experienced designers will provide you with multiple concepts of what your new website will look like. With the guidance from the steps beforehand, the site should look and convey the values and goals you want most. This will be thoroughly reviewed with you, where you will have plenty of opportunities to voice your opinion and ask for changes before the site is officially built.
Step 4: Build
Once the website design has been accepted, we move onto building the site according to the project scope document you would receive. Our programmer and project manager work together to stay on budget and on time to deliver the new digital home on the web for your business.
Step 5: Optimize
Since we are not JUST a web design agency, we are aware of other factors that are required when launching a new site. This includes making sure the site is optimized for the keywords you want to show up high for and that the site is designed in a way to make it easy for people to connect and communicate with you. This includes making sure users can easily subscribe to content or share your posts.
Step 6: Launch
When the site has been completed and approved by you, we launch the new site for the world to see. We take care of all the technological aspects of this so you don’t have to worry. We ensure that old site links are redirected to the correct new page and that your site is submitted successfully to Google, among other behind-the-scenes tasks.
Step 7: Analyze
After the site has been launched, we are thorough in making sure the site is up and running correctly and is delivering on important analytical data that we can use in the months to come to compare to your old site analytics. With the inclusion of a support plan, we will go over this data with you monthly and advise you on additional marketing initiatives going forward that revolve around your website and building your online platform.