It’s true that anyone can create a high quality video with most smartphone these days, but to get the most out of your efforts, you need to make sure you have a plan and that the videos compliment your overall marketing strategy. TBG can help you strategize on what would be the most effective video marketing content to satisfy your target audience and help you reach your marketing goals.

Perfection is Not Required

Are you afraid of putting up videos because you don’t have the money or resources right now to produce professional quality videos? Stop letting that fear paralyze you before you even try. If you do, you’ll be missing out on a great opportunity to reach more people with your message. According to a 2015 Inc.com video marketing article, people are 64% more likely to buy a product after having watched a video about it. People naturally prefer visuals, so give them what they want. It doesn’t have to be Hollywood quality; there is enough technology and affordable resources out there that virtually anyone can make a high quality video quickly and effectively. If you are willing to put in a little bit of effort, you can check out our guide on creating awesome video content using JUST your iPhone!)