Video Marketing

It is projected that by 2017, 70% of all internet traffic will be video. Video marketing is not a trend; it is an essential piece to your overall marketing strategy.

Video marketingIt’s true that anyone can create a high quality video with most smartphone these days, but to get the most out of your efforts, you need to make sure you have a plan and that the videos compliment your overall marketing strategy. TBG can help you strategize on what would be the most effective video marketing content to satisfy your target audience and help you reach your marketing goals.

Perfection is Not Required

Are you afraid of putting up videos because you don’t have the money or resources right now to produce professional quality videos? Stop letting that fear paralyze you before you even try. If you do, you’ll be missing out on a great opportunity to reach more people with your message. According to a 2015 video marketing article, people are 64% more likely to buy a product after having watched a video about it. People naturally prefer visuals, so give them what they want. It doesn’t have to be Hollywood quality; there is enough technology and affordable resources out there that virtually anyone can make a high quality video quickly and effectively. If you are willing to put in a little bit of effort, you can check out our guide on creating awesome video content using JUST your iPhone!)

Download How to Shoot High Quality Video with Your iPhone Camera for free!

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So what kind of videos would you create? Here are a few examples of what you could do!

Incite Anticipation with Teasers

Whether there is a new service you’ll be offering or a new product that is about to be released, teaser videos help to ramp up the anticipation and excitement involving what is on the horizon for your company!

Simplify a Complicated Concept

There are some concepts or ideas that are a tad more complex than others. Make a quick video that simplifies that idea and explains the key principles, and it will be much more effective than if you wrote an article on the topic.

Facilitate Q&A Clips

Create short clips of you answering some FAQs about your industry, or even some not-so-frequently-asked questions your customers have brought up. Being able to relate an actual person to the information your giving will increase your image as an authority.

Amplify Your Customer Testimonials

Develop a client testimonial video to showcase your most devoted and satisfied customers. It helps potential customers to see there are real people who have had success with your services or product, so much so that they were willing to say it on camera!

Download How to Shoot High Quality Video with Your iPhone Camera for free!

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