Video Marketing
It’s true that anyone can create a high-quality video with most smartphones these days, but to get the most out of your efforts, you need to make sure you have a plan and that the videos complement your overall marketing strategy. TBG can help you strategize on the most effective video marketing content to satisfy your target audience and help you reach your marketing goals.
Perfection is Not Required
Are you afraid of putting up videos because you don’t have the money or resources right now to produce professional-quality videos? Stop letting that fear paralyze you before you even try. If you do, you’ll be missing out on a great opportunity to reach more people with your message. According to a 2015 Inc.com video marketing article, people are 64% more likely to buy a product after having watched a video about it. People naturally prefer visuals, so give them what they want. It doesn’t have to be Hollywood quality; there is enough technology and affordable resources out there that virtually anyone can make a high-quality video quickly and effectively.
So what kind of videos would you create? Here are a few examples of what you could do!
Incite Anticipation with Teasers
Whether there is a new service you’ll be offering or a new product that is about to be released, teaser videos help ramp up the anticipation and excitement involving what is on the horizon for your company!
Simplify a Complicated Concept
There are some concepts or ideas that are a tad more complex than others. Make a quick video that simplifies that idea and explains the key principles, and it will be much more effective than if you wrote an article on the topic.
Facilitate Q&A Clips
Create short clips of you answering some FAQs about your industry or even some not-so-frequently-asked questions your customers have brought up. Being able to relate an actual person to the information your giving will increase your image as an authority.
Amplify Your Customer Testimonials
Develop a client testimonial video to showcase your most devoted and satisfied customers. It helps potential customers to see real people have had success with your services or product, so much so that they were willing to say it on camera!