Search Engine Optimization
Just as important as having a quality website is making sure potential customers in your target market can find it! Search marketing encompasses many things including content marketing, paid search and on-page optimization to help your website be found.
What is SEO and why do you need it?
Search engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines.
So, why is it important for your business website to be listed on search engines? On Google alone, there are over 50,000 searches conducted every second. The longer your website is not indexed on Google, the more chances you miss out on of someone visiting your website, reading your content, and potentially buying your product or service. Practicing SEO basics, as well as more advanced techniques after those, can drastically improve your website‟s ability to rank in the search engines and get found by your potential customers.
Today, there is no “secret sauce” to showing up high in the search engine results. You must work hard to create quality content that improves relevancy, develop strong inbound links, maintain your site and other web properties on a routine basis, leverage social media, and more. As a search engine marketing agency, TBG consultants will help you develop a plan to effectively roll out and manage with your regular business responsibilities, whether you do it in-house, let us assist you with areas you don’t feel comfortable with, or pass it off to us to manage entirely.
At the end of the day, our measurement of success isn’t how many visitors we sent to your site. More importantly, we want to know how many leads you generated and how much business was closed. Effective search marketing is critical to your success and ours, and as a search engine marketing agency, we’ve chosen to invest in heavily over the years to ensure our consultants are always on top of their game.