Three Things Google Reviews Can Do To Improve Your Business:

1. 1.  Build trust and credibility with customers
      • • Reviews play an important role in people’s first impressions of your business. Building trust and establishing credibility with potential customers rely on excellent online reviews. A recent study done by Bright Local found that about 82% of people read reviews before making a purchasing decision. If you don’t have an outstanding overall rating or a constant flow of recent reviews, customers will likely pass up your profile for a competitor who does.
      • Boost your online visibility and page ranking within Google
        • How high your business ranks on the first page of Google is, in part, a reflection of how effective your review strategy is. The more Google reviews you have and the higher your average star rating, the better you will rank among your competitors on Google. To a potential customer, a high star rating translates to quality work, while the volume of reviews relates to experience. Having both means a better chance of Google skyrocketing your business page to the top of search results. And, more importantly, catching the eye of a customer looking for your services.
      • Help optimize your customer experience
        • Receiving reviews can quickly let you know what you are doing well as a business and where you might have room for improvement. Although it isn’t pleasant to receive a negative review, it can be useful in showing people how you handle issues when they arise. By responding politely and offering a solution to the issue, you demonstrate to potential customers that you are aware of the concerns mentioned and are working to resolve them. In addition, negative reviews offer teaching moments. By using them to adjust internal procedures or products, improvements can be made to help prevent unhappy customers in the future.