Website Design: How Important Is It?
We all know how important a website is to a business’s online strategy. Almost every business needs an online presence to reach buyers in the internet age, so it only makes sense that how your website looks and is perceived by your visitors is important. Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.
Tip: You definitely want to start with a good web design agency.
Gain Credibility with a Great Web Design Agency
Your website design may not be the most important factor, but it does play a big role in making a good first impression. For example, an in-depth study from the Stanford University and Consumer Web Watch, “How Do People Evaluate A Website’s Credibility? Results from a Large Study,” found that a website’s design was more important than credibility indicators such having a privacy policy, awards or certifications. Although the old saying goes, “Don’t judge a book by its cover,” unfortunately, it happens all too often. People make an assessment of the credibility of your website within seconds, so you need to have a good, professional web presence established to keep them on your site.
Your website represents who you are and what you offer. When people see it for the first time they’re thinking:
- Is this site credible?
- Is it trustworthy?
- Is this a professional company?
- Is this company stable?
- Does this site make me feel welcome?
- Am I in the right place?
We ask these questions, and many others, when designing your website to ensure your potential leads answer “yes” to all of them.
Our Designs Guarantee:
Conversion Architecture
We ensure your website is designed to have calls-to-action on every page, prompting users to take an action in contacting you for more information.
Responsive Design
All of our designs include making your site responsive so that it works on any desktop computer, mobile device, or tablet.
User-Friendly Considerations
We make sure to layout your menu bar and sitemap structure so that users can easily find what they are looking for.
Optimization Included
Not only does our web design look nice, but we work to optimize each page so you show up for relevant keywords to your business and we make it easy for customers to connect and interact with you.
Download our Top Design and Usability Considerations for Your New Website
Our Seven Step Methodology to Custom Website Design
Step 1: Strategy
If you have a current site, we take a look at your current metrics to get a baseline of where you are today. This includes things like how many visitors you get per month, how many total pages do you have indexed with Google, and who is the “competitor to beat”?
Step 2: Plan
After we review where you are at and where you’d like to go, we can start planning how we will accomplish those goals. We will ask you questions like “What impression do you want to give your target audience?” as well as advising you on the new menu structure for your website
Step 3: Design
After strategizing and planning together, we can move onto the design phase. Our experienced designers will provide you with multiple concepts of what your new website will look like. With the guidance from the steps beforehand, the site should look and convey the values and goals you want most. This will be thoroughly reviewed with you, where you will have plenty of opportunities to voice your opinion and ask for changes before the site is officially built
Step 4: Build
Once the website design has been accepted, we move onto building the site according to the project scope document you would receive. Our programmer and project manager work together to stay on budget and on time to deliver the new digital home on the web for your business
Step 5: Optimize
Since we are not JUST a web design agency, we are aware of other factors that are required when launching a new site. This includes making sure the site is optimized for the keywords you want to show up high for and that the site is designed in a way to make it easy for people to connect and communicate with you. This includes making sure users can easily subscribe to content or share your posts
Step 6: Launch
When the site has been completed and approved by you, we launch the new site for the world to see. We take care of all the technological aspects of this so you don’t have to worry. We ensure that old site links are redirected to the correct new page and that your site is submitted successfully to Google, among other behind-the-scenes tasks.
Step 7: Analyze
After the site has been launched, we are thorough in making sure the site is up and running correctly and is delivering on important analytical data that we can use in the months to come to compare to your old site analytics. With the inclusion of a support plan, we will go over this data with you monthly and advise you on additional marketing initiatives going forward that revolve around your website and building your online platform.
Download our Top Design and Usability Considerations for Your New Website