It is projected that by 2022, 82% of all internet traffic will be video. Video marketing is not a trend; it is an essential piece to your overall marketing strategy.
It’s true that anyone can create a high-quality video with most smartphones these days, but to get the most out of your efforts, you need to make sure you have a plan and that the videos complement your overall marketing strategy. TBG can help you strategize on the most effective video marketing content to satisfy your target audience and help you reach your marketing goals.
Perfection is Not Required
Are you afraid of putting up videos because you don’t have the money or resources right now to produce professional-quality videos? Stop letting that fear paralyze you before you even try. If you do, you’ll be missing out on a great opportunity to reach more people with your message.
According to a 2021 Wyzowl article, 84% of people are likely to buy a product after having watched a video about it, and 87% of video marketers reported that video gives them a positive ROI. People naturally prefer visuals, so give them what they want. It doesn’t have to be Hollywood quality; there is enough technology and affordable resources out there that virtually anyone can make a high-quality video quickly and effectively.