Blogging - what is it good for? Absolutely everything.
Why Should You Have a Blog?
Done well, a blog can greatly increase your lead generation and website traffic. It presents your company as an industry leader if you are posting on trending and timely topics or providing solid advice or tips that are relevant to your target market’s needs. However, a blog done poorly can actually hurt more than help, revealing your organization as one that doesn’t stay on top of things or follow through with your initiatives.
SEO Benefits
One of the biggest positives to maintain a business blog is the effect it can have on your Search Engine Optimization (SEO). The more blog posts you publish, the more indexed pages you create for search engines to display in their results. In other words, business blogging helps you rank in search engines and get found when people search for industry-specific products or services. Thus the blog enables you to attract organic traffic and familiarize people with your business.
Industry Leader Status
Your blog is an asset that introduces you as a thought leader. So if you have some industry specific information to share, a blog will help you earn people’s trust and stay top of mind for many in your community.
Lead Potential
Lastly, a blog gives you real estate to place calls-to-action in order to generate leads. At this stage of the game you are trying to retain your blog readers and engage them further with your website and your content. So you might ask them to attend your webinar or to download a free guide that you have. Calls-to-action introduce your prospects into the buying process and start qualifying them.
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