Blogging - what is it good for? Absolutely everything.
Why Should You Have a Blog?
Done well, a blog can greatly increase your lead generation and website traffic. It presents your company as an industry leader if you are posting on trending and timely topics or providing solid advice or tips that are relevant to your target market’s needs. However, a blog done poorly can actually hurt more than help, revealing your organization as one that doesn’t stay on top of things or follow through with your initiatives.