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Why Choose Us?

With so many agencies to pick from, why should you use TBG as your digital marketing agency? We have a few reasons why.

The TBG Difference

The main thing that sets us apart from any other digital marketing agency is our boutique approach to serving customers. Everyone’s business is different, and we understand that. We take the time upfront to understand your business goals, both on and offline. Every project we undertake starts with a thorough analysis to learn about your company. Over time, our consultants/project managers become experts on your business and obtain the same level of product and service knowledge as your in-house staff. This willingness to go above and beyond to become part of your team results in first-class solutions and customized support plans that best suit your needs and budget.

Additionally, we have many clients in the Fire & EMS Industry at both the dealer/reseller and manufacturer levels. If you are a company in this industry looking for expert advance, we would love the chance to speak with you. While each business is different, our extensive experience with Fire & EMS allows us to offer you a proven approach and knowledge you would not find elsewhere. We have relationships with all of the top traditional advertising outlets, such as JEMS and EMS World, and stay on top of the current driving trends. We also make it a point to attend the biggest tradeshows, such as FDIC, to serve our customers in this market better.

The Evolution of a Business as a Digital Marketing Agency

The Bonanno Group, Inc. was established in December 2004 by the owner, Gene Bonanno. Before opening his own business, Gene had over 20 years of experience as a consultant and principal for IBM Global Services. There, he specialized in complex technology deployment projects, sales, and consulting. As a new business owner, his goal was to bring the same first-class Internet consulting he provided to Fortune 500 companies to small and medium-sized businesses affordably.

Over the years, TBG has grown from a basic website design firm to a full-service digital marketing agency with traditional marketing offerings as well. Much investment has been made in cultivating a quality staff with a wide range of skills and services to best suit our customers’ needs. Our primary goal is to help businesses grow by leveraging the power of the Internet. This is done through brand marketing, web development, search marketing, social media, and content marketing. As mentioned, we also now offer traditional marketing services, allowing us to fulfill all of our clients’ marketing needs in a “one-stop-shop” environment. We have also expanded our services from Northeast Ohio to a national level, allowing us to help companies from coast to coast.

Meet Our Team

The Bonanno Group, Inc. is a true family-owned and operated business. The personal commitment and dedication to see the company and its customers excel is a driving force that proliferates throughout the entire staff. Whether a Bonanno or not, each team member has the same sense of pride and accountability in their work to do their best. We will do everything within our ability to establish a professional, mutually beneficial working relationship that you have the highest confidence in. We want to be a partner you can grow with, trusting us to steer you in the right direction for years to come. As a small digital marketing agency, we only take on as many clients as we can handle to maintain a superior quality level. Therefore, it is just as important to us to see our investment in working with our clients pay off as it is to them. We seek out customers we feel we can have long-term partnerships with.

The Google Partner badge is awarded to companies with Google Ads skills and expertise

Gene Bonanno

Owner / Digital Marketing Consultant

Beth (Bonanno) Hawks

President / Digital Marketing Consultant

Jessica Ward

Director of Client Delivery Services / Digital Marketing Consultant

Grace Villarino

Web Developer and Programmer

Madeline Rooney

Video Specialist

Sara Delaney Wehner

Graphics Specialist

PJ Vilsaint

Google Ads Expert

Services We Offer

Inbound marketing works by using techniques that allow potential customers to come to you instead of spending lots of time and money just to get them to notice you exist.
We all know how important a website is to a business’s online strategy. Almost every business needs an online presence to reach buyers in the internet age, so it only makes sense that how your website looks and is perceived by your visitors is important.

Blogging is one of the cornerstones of a good inbound marketing strategy, but to succeed, you need to deliver quality content consistently. With our industry experience and proven research methods, we have blogging down to a science.

We start our assessment with a kick-off call to gather all the important information about how you currently do business and market yourself. It’s important to take the time to review your short and long-term goals while also analyzing your current marketing efforts, including your website’s usability, structure, and message.

Just as important as having a quality website is making sure potential customers in your target market can find it! Search marketing encompasses many things, including content marketing, paid search, and on-page optimization to help your website be found.

“Content is king” is a phrase you will hear spoken often by our staff. As the Internet has evolved, it has become the key competitive differentiator in online success. Businesses that invest in developing and deploying quality content marketing regularly are far more successful than those that do not.

It is projected that by 2017, 70% of all internet traffic will be video. Video marketing is not a trend; it is an essential piece to your overall marketing strategy.

Think email marketing is dead? Think again. With 2.5 billion users, email isn’t going anywhere.

If you’ve got a physical product to sell, then ecommerce is your ticket to more virtual sales.

Social media channels are a prime way to share and connect with your current customers on an ongoing basis. This engagement leads to more traffic on your site and more recognition of your brand as an industry leader. If you don’t have the knowledge and/or time to manage and grow your social media presence in-house, we can help.

Did you realize that on average only about 2% of website visitors will identify themselves? That leaves about 98% of your visitors unidentified. Unless you have a website lead generation and anonymous visitor identification tool like TBG Visitor ID on your side. Wouldn’t you like to identify those website visitors who are visiting your business website with more than a location and or IP Address? TBG Visitor ID is Anonymous Website Visitor Tracking and Identification made easy.

Clients we work with